Packaging is the science, art and technology of using materials to encase products for distribution, storage, sale or use.
Keep industrial goods and spare parts clean, safe and organized by labelling and identifying.
Packaging in Briarcliff Manor NYC may be classified as primary when directly covering the product; secondary when designed to prevent pilferage or group products together; and tertiary for bulk transport shipping.
Food
Food packaging presents a complex set of challenges. To keep food safe and free of contamination from manufacturing facilities to retail stores and eventually consumers’ homes.
Physical protection is the cornerstone of effective packaging design, covering against shocks, vibrations, compression forces, temperature variations and bacteria as well as keeping out oxygen and water vapor – two elements often overlooked by traditional design practices. Other features may also be useful such as pour spouts on milk cartons or dispensing systems for liquids or powders to enhance convenience.
Additionally, packaging must effectively communicate its brand through visual and textual means, such as logos, designs, illustrations, symbols and other branding elements. Furthermore, useful information must be included such as best before date or use-by date; often this is accomplished using printed inks and dyes on packages.
Cosmetics
Custom cosmetic packaging can help your product stand out on store shelves and captivate customers during unboxing experience. It also serves to promote and market it more efficiently than other forms of advertising or promotion.
Primary cosmetic packaging includes boxes, tubes, compacts, jars and rollerballs that can be customized with labels to provide important information like ingredients, usage instructions, expiration date or any government warnings.
Color plays an integral role in cosmetic product packaging design. While pink and purple hues tend to evoke feelings of beauty and love, warmer tones such as orange, red and yellow may bring optimism and energy – striking a balance between decorative effects and information is critical for success in today’s highly competitive market.
Electronics
Attracting new customers by creating unique electronic product packaging design is essential to their success. Packaging must provide protection from external elements while being easy for consumers to open and use – this will increase consumer engagement and set your product apart from its competition.
Primary electronic components, like resistors and CPU chips, are usually packaged in plastic or epoxy; however they can also be enclosed in metal encasings to withstand harsh environments like military applications, naval warships or under water environments.
Industrial electronics packaging designs must fulfill numerous criteria, including thermal, mechanical and structural analysis; electromagnetic compatibility (EMI); device miniaturization; as well as being visually appealing and eco-friendly.
Health & Beauty
Health and beauty products require packaging that protects them while drawing consumers in. A popular option are boxes, which come in various shapes and sizes to meet customer preferences and can even feature custom printing with brand logos on display.
In an increasingly competitive beauty industry, one way to stand out is with innovative packaging. Consumers prefer cosmetics that reflect their individuality and values; packaging that conveys this can help increase sales.
Sustainability in the beauty industry is becoming an increasing focus, as shoppers opt for own brands over expensive options in order to save money and use refillable products. Individualism and expression also play a large part here; consumers seek information on ingredients in cosmetics that cater specifically to them and tailor products according to personal needs.
Toys
An expanding toy industry and online retail platforms are driving demand for toy packaging, with global valuation of US$ 470 Mn expected by 2032.
Packaging for toys must meet three important criteria: it must be durable, compliant with regulations and communicate a message directly to consumers; in addition it must stand out amongst competing toy marketplaces by being visually striking – creating desirability among potential purchasers.
Toy packaging serves many functions; it may serve as a display window or be an integral component of the toy itself, like action figures and DIY cars/animals. However, toy packaging must also be structurally sound enough to withstand physical shocks without becoming choking hazards, and pass an ISTA 1A drop test; additionally it must comply with shipping markings and barcodes.