Have you ever wondered how you can promote your business or your company on packaging? Well, the first thing that comes to mind is purchasing expensive marketing materials. However, if you do not have that much money to spend, you can always use your old CDs or DVDs. You do not even need to purchase a new packaging machine. All you need is to burn your CDs or DVDs in a DVD burning software and create your own branding.
o Make it personalized. Personalize your packaging to show your company’s logo or company’s message. It does not have to be anything fancy. Just make it a point to include your company’s name, contact information, and the name of the product you are selling.
o Use color to attract customers. Colorful CD sleeves or DVDs work well. The color helps customers focus on the product because they can instantly visualize what they are going to get. If you want to increase sales, choose colors that stand out from ordinary packaging so that consumers will remember your company more. In addition, consider using embossed packaging so that your product stands out among the rest.
o Use double-side tape. Try using double-sided tape to attract more customers. People can easily read your company’s name while holding the item. The box will not only protect your CD or DVD from dust; it will also make the CD more presentable and easier to transport.
o Make it look like a piece of packaged food. There are many companies that offer items such as potato chips or pretzels wrapped in a transparent or brown paper. This gives the impression that the product is something that someone would actually eat instead of throw away. If you want to promote a healthy company, try using an eco-friendly packaging material. For example, the packaging for organic products often comes with a guarantee or a tag that says the product was produced without using pesticides or herbicides. You might even consider using recycled paper for packaging if the company fits into an environmental category.
o Add a company logo. A company logo always looks better on a packaging bag than on any other part of a package. Most people will remember a company’s name when they see their favorite soft drink or snack. Consider printing your company’s logo on the bag so that your customers will think of your company whenever they use it. Consider also including your company’s contact information and phone number on the packaging bag.
o Use an attractive design. When people go to the supermarket to purchase a package of groceries, chances are that they will also buy a packaged beverage like a bottled water or a canned beverage. To ensure that your company gets noticed, choose an attractive design for the packaging bag that has your company’s name and logo printed in a bold color. Your company should also choose an attractive color for the printing company so that the design is not overwhelming. Make sure that your company logo is large and easy to read on the packaging bag.
o Keep it simple. People often forget that packaging materials for a company have to be appealing, useful, and attractive. The design and print of the company’s name and logo matter more than the size and color of the package because these things are what will lure the customer’s attention and will keep them from thinking about what the product is.
o Use the right font. The font typeface that you use for printing company name and logo on the packaging bag should also be legible. Your company should use the fonts that are commonly used by your target market so that they will easily be able to read your company’s name and logo. Your company name and logo should also be written in a way that is clear and easy to understand.
o Include your company’s contact information. You should also include your company’s contact information on the packing and sealing materials that you will be using to ship your company’s products to your customers. This way, the customers will know immediately who they are sending their orders to when they realize that it’s from your company.
Once you have successfully created a company’s name and logo on the packaging bag, you should send out your customers with the original packaging. Customers will definitely be pleased with this since it is evident that you appreciate them and your company will soon gain popularity. As your business grows, your company will also become more popular and you may eventually even get to be noticed by national media. It is because of these benefits that you should consider having your company’s name and logo printed on the packaging bags of your products.